Willcare is a specialist Will Writing business. Mark is responsibile for strategic business development of Wilcare, and is passionate about Wills because so many people do not have appropriate Wills in place and the exchequer levied nearly £3bn last year purely because people had not arranged thier wills properly... Here will talks about his relationship and success working with Weboptimiser:

• Working with Weboptimiser is a true partnership
• Weboptimiser looks after search engine marketing, Willcare looks after will writing
• Weboptimiser has since taken an equity stake in Willcare

Mark has valuable insight into using search engine marketing companies and he explains why it has worked out with Weboptimiser, where others have failed.