Davina Lines, Managing Director of Netimperative, the online news magazine that informs, educates and supports people working in digital media.

In this VIP briefing, Davina candidly deals with key issues including the lack of qualified young people coming into the digital sector; online as part of an advertiser's promotional mix; online security and how to get the most from search.

Key highlights include:

• Why digital budgets will increase, and why it will be a considered strategy, not boom and bust
• Calls for an industry wide approach to training for new talent
• Growth of social networking and how companies will need to monetize it
• Importance of digital marketing within the marketing mix and of e-loyalty

Davina concludes with a good section on using search, providing some useful tips and advice on using it effectively, and when to work with a search engine optimization agency.